Fit2Globalize

Features Fit2Globalize

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company.
The app leads the user thru a group of questions regarding the attractiveness of an export market and a second group of question regarding the ability to win in a target country.
The result are the mapping of the export market in the market attractiveness/ability to win matrix, the SWOT and the overview of the evaluation with the comparison of up to three people analyzing the same country.Input into the app• Weighting and answering of 23 questions regarding “market attractiveness” and “ability to win” of a company in an export market• Sources to answer the questions are linked in the tool if available: World bank, Hofstede data base, Doing business, Risk maps, …Output of the app• Overview of answers• Comparison of answers for up to three people • Market Attractiveness / Ability to win - Matrix• SWOT (Strengths, Weaknesses, Opportunities, Threats)Main Benefits of Fit2Globalize™• Easy to use• Standardized questions & answers defined• Puts all important factors to be considered on the table• Company specific questions can be added• Comparison of analysis of up to three people possible• Supports a well based decision making regarding export marketsMore information on www.fit2globalize.ch